audio mine

identity | Print

Challenge

Develop an identity for a boutique record store.

Solution

Audio Mine is a record store that sells new and used vinyl records and hosts live music shows. The name Audio Mine comes from the idea of vinyl collectors digging through bins to find records, much like a miner digging for gold. The logo was inspired by vintage mining signage, but has been refined to give the sleek feeling of vinyl. The colors chosen for Audio Mine are a golden yellow, to represent mining, as well as black and dark gray to represent the vinyl. The mailer, which would be sent to customers to advertise new releases, sales, merchandise, and events, has
a square format which mimics the shape of a record.