vintage hooker

identity

Challenge

Vintage Hooker is a small crochet business. The client needed a logo with multiple variations.

Solution

The logo was inspired by the sassy and mysterious nature of the name "Vintage Hooker" and the raw materials used to crochet. Her hair is made of yarn with a crochet hook. The client wanted several variations for different uses, so a strong logo mark and type that can easily be separated was the perfect solution.