whole foods market ad

advertising | Illustration

Challenge

Create in-store promotional pieces celebrating Cinco de Mayo for Whole Foods Market.

Solution

Whole Foods market is a grocery chain known for fresh foods, which have been incorporated in the ad. Fruits and vegetables common in Mexican cuisine were used to create the features of the sugar skull that is synonymous with Mexican culture. The system includes store banners, gift cards, and a sales flyer. The typeface chosen has a festive Mexican style, but is also bold and colorful so that it grabs the consumer’s attention.